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The startling statistic was revealed by Jim Moseley, chief executive of the assurance scheme, at a Westminster Food and Nutrition Forum (WFNF) event in London last week.

While UK consumers think standards in British farming and food production are very high, they also have a similar impression of other mature markets, such as the USA and New Zealand, despite the fact that farmers in these countries use growth hormones to produce beef more quickly and increase dairy yields.

Washing chicken carcases with chlorine is also commonplace in both nations.

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